Factors influencing investors’ decision and pattern of investments: An empirical study in Delhi-NCR

Financial markets now operate quite differently. Due to the vast array of savings and investment firms, products they offer, terms conditions investments, numerous complicated laws regulations that are in place, investing money has become a highly complex process. Most investors, despite remarkable growth economy high-income levels living metropolitan cities found unaware about avenues rules regulations. The present study is an attempt analyse awareness level people Delhi NCR various on basis their demographic profile. On chain-referral sampling, research was done by employing structured questionnaire from 260 sample respondents using Google Form. study's results show individuals knowledgeable bank deposit plans, which followed life insurance post office provident funds. Conversely, know very little demat services, stock market, mutual